The sales structure I use is 5 steps of the sales call. You may say why is this “old technology”. Well, it does contain my new technology, but sales structure has basically been the same for generations. Each step in the following outline will be explained in depth.

1. Preparation.
2. Introduction.
   1. ICR, Interest creating remark
   2. Credibility statement and agreement
   3. Brief product description statement.
3. Probing.
   1. Ask about there purchasing process. Make sure you have the decision maker.
   2. Understand the prospects profit model.
   3. Understand the context of their company.
   4. Negotiate the Relationship and get agreement.
4. Features and Benefits of your product.
   1. Show industry knowledge.
   2. Tell a success story.
   3. Overcome objections.
   4. Pencil whipping.
   5. Set.
5. Close.
   1. Assumption Close
   2. Button up Close
   3. Alternative Closes.